How I Build Websites
A transparent look at my process, decisions, philosophy, and the craftsmanship behind every site.
1. Understanding the Person, Not Just the Project
Before design begins, I dig into the story behind the business — the emotional tone, the user's needs, and what success looks like.
Good design starts with good listening.
- Purpose
- Audience
- First impression
2. Information Architecture
Mapping pages, content hierarchy, user flow, and conversion paths.
Designing what the user sees, feels, and touches.
Information Architecture Diagram
3. Aesthetics & Identity
Minimal, clean, premium, editorial, functional.
This is where typography, spacing, imagery, and personality come together.
4. Prototyping & Layout Exploration
Wireframing, layout testing, and multiple rounds of refinement to find what feels most natural.
Wireframe 1
Wireframe 2
5. Building the System
This is where design meets engineering.
Responsive coding, accessibility, performance, modular components, and subtle animations that feel alive.
Core principles:
- Mobile-first responsiveness
- Accessibility best practices
- Clean code
- Speed and performance
- Elegant motion
6. Integrating AI & Automation
Your website becomes a system, not just a design.
Forms, messaging, follow-up, client intake, and data routing — all automated.
- Smart forms
- Scheduling workflows
- Intelligent messaging
7. Final Polish
Micro-interactions, motion tuning, typography cleanup, quality checks, and small refinements that make a site feel effortless.
8. Launch & Support
Domain setup, hosting support, analytics, and post-launch adjustments to keep everything running smoothly.